First, have a budget in mind!  What I mean by that, is that you should have a general idea of what you want to spend or can afford to spend on your cake.  I get that for most people, they have no idea what a wedding cake costs, but it helps to get comfortable with the fact that a wedding cake for 100 will start around $6 per serving.  Well maybe it will be less if you get your cake from Costco, (no dig on Costco, I love that store!), but seriously, this is a definite case of “you get what you pay for”.

Traditionally the bride would place a ring inside the couple's portion of the cake to symbolise acceptance of the proposal.[9] Bride's pie would evolve into the bride's cake. At this point the dessert was no longer in the form of a pie and was sweeter than its predecessor.[10] The bride cake was traditionally a plum or fruit cake. In mid-18th century, double icing, which means covering the cake first with almond icing and then with the kind of white icing, was used in bride cake.[11] White-iced upper surface of the bride cake was used as a platform on which all sorts of scenes and emblems could be mounted. The decoration was appeared, they were often at least partially three-dimensional, were colourful. However, since some decoration were made in a variety of substances, sometimes the decoration or even parts of wedding cake were inedible.[11] In The myth that eating the pie would bring good luck was still common but the glass ring slowly died out and the flower bouquet toss replaced it.
Not only do Marks & Spencer give you the opportunity to create your own cake masterpiece but did you know you can also now purchase your wedding flowers too? From bouquets to buttonholes they have got it all covered. There is great offer on where you can save £50 on Wedding Flowers when you spend £150 or more on Wedding Cakes online. Use code FLOWERS50 at checkout.
If the wedding couple is excited for a homemade cake, hooray! Ask them if they have wedding colors and what styles they like. You can look at photos of cakes online together or have them send you a few photos for inspiration. Make sure you understand their vision of their reception so your cake fits in with the rest of the décor. Keep in touch throughout the process, but don't badger them with questions — a cake is just one of many things they have to plan.

Another thing to note about cakes, the more detailed the cake design, the higher the price will be.  And, just because a cake looks like a “simple” design, doesn’t mean that it is.  I know there are  many amazing cakes online, and in magazines and with cake artists pushing cake design to new limits, it’s easy to fall in love with so many of the beautiful cakes we all see.  Things like hand painting, edible gold, sugar flowers, tons of little sugar pearls on the cake, all translate into beautiful designs, but also a higher cake cost.  Some of these cakes can run as much as $15 per serving…gasp!  But think about it, you go out to dinner at a chain restaurant and pay $15 for a so so meal, that was probably frozen and took about 20 minutes to make.   A cake artist can spend HOURS from start to finish on your wedding cake, and we think our time is worth it.  Cake decorating is an art and not just anyone can do it.  Not to mention ingredient costs, like fresh fruit, butter and eggs!  That stuff is expensive!

Use an online calculator to determine what size cake to make. This can be a little tricky, as it's dependent on both what shape cake pans you choose, as well as how many people will be at the wedding. Know that wedding cake servings are usually smaller than regular cake servings. Start by asking how many people the couple is expecting at the reception and whether there will there be other desserts or just cake. You definitely don't want to run out of cake, but you also don't want to go to the trouble of making a five-tier cake only to have four tiers leftover at the end of the night. For a very large reception (200+), consider making a smaller wedding cake and then baking sheet cakes to make up the rest of the cake you need. Also, ask the bride and groom if they plan to keep the top tier as a memento. Some couples may want to follow the tradition of freezing that cake and eating it on their first anniversary.
No cake at all – Some of the most creative and personal wedding cake ideas don’t even include a wedding cake. Think about having your very own dessert bar that would cost less than $1.50 per serving. Outside of the ordinary with the following: doughnut spread, home-made cookies, root beer floats, vintage or new candy in vases, and popcorn buckets. Customize the dessert table to your own interests.
Even if you see tiny imperfections in your cake, I promise you that nobody else will. The bride and groom will love their unique gift, and their wedding guests are going to be super impressed by the fact that you baked an entire wedding cake and by how delicious it tastes. No one will notice or care if one tiny part of the fondant is rumpled or your flowers turned out a brighter yellow than you expected.
Planning your time can affect everything about your cake, right down to the flavour. Filled sponge cakes are best baked as close to the day as possible, and baking enough for a couple of tiers can take a lot of hours in mixing, baking and cooling. Opting for a traditional fruit cake, on the other hand, allows you to make the cake in advance. In fact this is preferable since an important step in making fruit cake is feeding it with a regular spoonful of brandy or sherry every few days for at least a couple of weeks, to make it gorgeously moist and alcoholic.
Fruitcake may be traditional, but it’s by no means everyone’s favourite. When you’ve chosen your cake maker, ask for a tasting consultation so that you can try the different flavours on offer. Choose one to use throughout or go for something different on every tier, the choice is entirely yours. We would recommend thinking of your guests at least a little since your wedding cake will almost always be shared.
Once you have your smooth surface you can take care of any flaws that are left. Marks and cracks in the icing can be hidden by taking a small ball of icing, dipping it in some cornflour or icing sugar, and rubbing it over the problem area. The icing sugar will fill the crack and blend it into the surface, smoothing it out. Other marks such as cake smears or food colouring can often be removed by brushing on a little clear alcohol, such as vodka, and then rubbing lightly with some kitchen towel. Once the liqour has dried smooth out the surface again.
Once the marzipan is draped over the cake, gently pull down the sides to cover any gaps. Smooth the flat of your hand down the sides, pressing the marzipan to the cake and amoothing out any creases or overlaps, Rub the flat of your hand or a cake smoother over the top firmly to flatten and smooth the surface. Smooth out the sides in the same way. Trim off any excess marzipan around the bottom of the cake with a sharp knife and peel it off the board. This can be kept in an airtight bag or container for use next time. 
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