First, have a budget in mind! What I mean by that, is that you should have a general idea of what you want to spend or can afford to spend on your cake. I get that for most people, they have no idea what a wedding cake costs, but it helps to get comfortable with the fact that a wedding cake for 100 will start around $6 per serving. Well maybe it will be less if you get your cake from Costco, (no dig on Costco, I love that store!), but seriously, this is a definite case of “you get what you pay for”.
In some areas, particularly the American South, two cakes are presented at weddings. Usually, a large, white tiered cake, decorated mostly in white frosting, is called the bride's cake, and a second flavor choice is called the "groom's cake". This tradition was brought over from England by early American colonists, who considered the white-iced bride's cake too light for men's tastes. The groom's cake was usually a dark, liquor-soaked fruitcake. More recently, groom's cakes are usually chocolate or another of his favorite flavors. The groom's cake may be decorated or shaped as something significant to him, such as a hobby item, sports team or symbol of his occupation. The movie Steel Magnolias included a red velvet groom's cake in the shape of a giant armadillo.
Once cooked, leave the cake to cool in the tin. When cool, remove from the tin and place on some baking parchment. Drizzle a couple of tablespoons of brandy (or your other chosen liquor) over the cake and wrap it up tightly in parchment and clingfilm or foil. Every few days unwrap the cake to feed it with another spoonful of liquor, then wrap it back up and return to a safe, temperate storage space.