Different types of cakes have been popular in different countries and at different times. In some countries, such as Italy, different couples choose different types of cake, according to their preferences.[16] In others, a single type is chosen by most people. Even when a type is preferred within a culture, the preferred type may change significantly over time. For example, the traditional wedding cake in Korea was a rice cake topped with a powder made from red beans, but now guests are likely to see a sponge cake and fresh fruit.[16]
My boyfriend and I are actually thinking of customising an M&S cake for our wedding cake – the plan is to make fondant icing safari animals to place around the sides and then we have Ryu and Chun-Li figurines (from the Street Fighter computer game) to put on top to hopefully make it look a bit like a stage of the computer game. It’s not really part of a theme as such, just something that we both happen to love!
Sugar flowers are beautiful things. With care and patience they can be delicate fascimiles of real blooms, created using an edible medium which will last for months if kept dry and cool. As well as cakes they can make good display pieces, a sort of floral sculpture. The flowers are made from flowerpaste (gumpaste) , a very elastic sugarpaste that can be rolled and mainpulated into realistic petals that dry hard and brittle.
You might not get tons of tiers, intricate patterns or realistic-looking sugar flowers, but if you love your local bakery, ask if they'd be willing to make your wedding cake. Because they're not a wedding-specific bakery, you may have more limited design choices—but the savings can be big. Otherwise, ask your caterer if they include cakes in their packages. Sometimes if you order your cake from your caterer, the overall cost will be lower. Some caterers even require you to use them, and if you don't, they'll charge a fee for bringing in another baker. So do a little cost comparison to snag the best deal.
Some couples go all out buying or renting elaborate cake stands, which are pretty, but not really necessary. Besides, most bakers will provide a decorated base board you can place right on the table. Once you have your cake display, focus on adding to the space around it—choose a fun linen from home, lush greenery, old family wedding photos, candles or flowers to bring some life to the table.
A good, search engine optimised and mobile friendly website is essential these days. Make sure yours can be easily updated and that you get great photos of your designs.Social Media can also be very effective, especially when starting up. Create a great looking Facebook page and update it regularly. Instagram and Pinterest are also very popular for wedding planning and Twitter is good for networking and making contacts.
Lastly, don’t forget that there will be a delivery charge to deliver your cake to the venue.  How much that fee will be, depends on the location of your venue from our bakery.  The further we have to travel, the higher your delivery cost will be.  In some cases, it’s not only the distance we have to travel, but the time it will take to make the delivery – traffic, difficult roads, lack of parking, etc.  I would say our average delivery fee is about $50-65, with locations such as Santa Barbara and Los Angeles being $100-150+.  When you consider how stressful a wedding cake delivery can be, getting the cake to the venue on time, battling the heat, the weight of the cake, and the fact that they are flat out awkward to handle, you should always opt for delivery…let the professionals do what they do!
For a bride on a budget, paying a large sum of money for a wedding cake may seem completely outrageous. But what are the alternatives, particularly when you don't have any baking experts in your family? Turns out, making a wedding cake is not as difficult as one might think. There is some significant planning and effort that will need to happen, so make sure you carefully weigh the expense of a cake versus your time (and expectations) as you make your final decisions. And if the cake isn't your thing, you can always serve pie, ice cream, or even an ice cream sundae bar at your wedding. 
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